Arial Creates New Logo, Billboards for SC State Farmers Market
Posted by Keely Saye on Tue, Nov 17, 2009
Editorial cartoonist Robert
Arial has partnered with the South Carolina State Farmers Market to create its
new logo and a billboard campaign to promote early awareness about the market,
which opens April 17, 2010.
The new logo features a
collection of South Carolina and other agricultural products in an attractive
design based on the state flag, which features a palmetto tree and crescent
moon. The historic moon has become
a slice of watermelon, and the tree is scattered with fruits, vegetables,
flowers, seafood and greens all displayed on a thick trunk of asparagus.
The new South Carolina State
Farmers Market will feature a full line of agricultural products delivered
straight from the grower to the consumer.
“Robert has hit the mark with this very innovative logo,” said George
Lee, president of 321 Lexington Associates, developer of the market.
“The logo is incredibly
creative and dynamic and has garnered endless compliments. It represents
everything we’re about as a farmers market. We absolutely love it,” Lee said.
The outdoor advertising campaign includes
a series of four editorial cartoons where a young child asks an adult about the
origins of various state agricultural products. In one cartoon, a father pushes his daughter on a swing
while she asks him, “where do azaleas come from?” Another cartoon shows a grandmother pulling her grandson
(and dog) in a wagon while he asks her, “where does organic beef come from?”
Two other conversations (in a
car and during a bedtime reading routine) ask where watermelons and green
tomatoes come from. In all four
cartoons, the wise adult answers the child, “The new South Carolina State
Farmers Market!”
"Creating
this new logo was as much fun as it was challenging, and I'm grateful for such
a wonderful opportunity," said Ariail.
Two billboards are currently
running in the Columbia market: one on Elmwood Avenue coming into Columbia from
I-126 and the other on Highway 302 heading downtown from the airport.
Arial, formerly with the
State newspaper, is an award-winning editorial cartoonist who is syndicated to
more than 600 newspapers nationwide through United Media. He has published
three collections of his cartoons. The most recent, Ariail!!!, was one of Columbia’s best-selling books in 2001.
When
it opens on April 17, 2010, the new South Carolina State Farmers Market will
set a new standard for a cherished American tradition. The state-of-the-art
marketplace will provide South Carolina's agricultural community a
one-of-a-kind showcase, while offering area residents an attractive combination
of shopping, dining and entertainment.
Located
on Highway 321 (Charleston Highway) in Lexington County near Dixiana within 1.5
miles of both I-26 and I-77, the new market features separate areas for major
wholesale vendors and the retail sale of South Carolina agricultural products.
The new market will feature a children's
play area, a 150-seat exhibition kitchen, a 400-seat outdoor amphitheater, a
specialty foods shop, school bus drop-off area, an RV park, a fish market, a
meat market, bakery and several restaurants.
The site will also be home to
South Carolina Department of Agriculture laboratories, a 200-seat conference
center and offices. The agriculture department will occupy 40 acres,
which includes a separate farmers sheds section, with the rest of the 173 acres
filled with the market’s wholesale facilities, retail space and public
amenities. The new market will be three times larger than the old one, spread
over an area the size of seven Super Wal-Marts.
To
learn more, visit scstatefarmersmarket.com or visit the market using social media
applications, including Facebook, http://facebook.com/SCFarmersMarket
and Twitter http://twitter.com/SCFarmersMarket.
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